Men spend on average more than women. Warning:  Trust is an issue. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. In B2C e-commerce here in Europe… Today we take a look at the countries in Europe with the biggest GDPs, but rank them by who had the greatest online share of retail ecommerce sales as a share of total retail sales. Italians usually buy between 0-4 products, increase order average value by adding upsells & cross-sells. According to Statista, 77.3% (63.9m) of the German population were ecommerce shoppers in 2018. CustomCat is an online print-on-demand, drop Online shopping is preferred by younger generations; millennials and Generation Z. Germany is the top online shopping countries in Europe. Please contact us to get started with full access to dossiers, forecasts, studies and international data. With 53.19 percent of the total turnover, Western Europe represents the strongest eCommerce region.Included here, according to Ecommerce Europe, are the UK and Ireland, as well as France and the Benelux countries.In second place comes Central Europe, comprising the DACH region, … Ecommerce sales in the Asia Pacific Region grew 31.1% to reach $1.349 trillion in 2017. Optimize checkout for your customers, provide currency conversion and suitable payment methods. Here are the top 9 European ecommerce leaders: Despite the chaos around the unknown decision of the UK leaving the European Union, the UK continues to lead the ecommerce market in Europe. We do appreciate your suggestion and will keep it in mind for future updates. Contact your cart platform’s support team to get more detailed information based on the country you plan to market to. As soon as this statistic is updated, you will immediately be notified via e-mail. Spanish consumers are quite indecisive – may take them a few times to visit the store before buying. Japan and Germany follow as the numbers 4 and 5 and a lot of European countries follow. Germans prefer the convenience that mCommerce provides. When marketing to Czechs, make sure to translate to the Czech language. Top marketing channels include; paid display, social media, and traditional advertising. Countries where the ecommerce industry accounts for a fair share of total retail sales are the UK (17.8 percent forecast for 2017), Germany (15.1 percent) and France (10 percent). the list of European countries according to the Logistical Performance Index from the World Bank. Europe remains by far the most prepared region for e-commerce, with eight countries ranking in the top 10 of a global index published on 3 December.For the second consecutive year, the Netherlands leads UNCTAD’s Business-to-Consumer (B2C) E-commerce Index, followed by Switzerland. It also includes estimates for digital shoppers and buyers. Chart. Among the developments worth watching are the use of AI to influence digital shoppers, the gradual progress of social commerce and new approaches to delivery and returns. Retail revenue share of e-commerce in Europe 2015, by country Online retail spending in the United Kingdom (UK) 2013-2015, by device Online retail spending distribution in … E-commerce picked up over the 2009-2019 period among all age groups, with individuals aged 16-24 showing the biggest increase (28 percentage points). Online shopping market size in 25 countries in Europe in 2019 [Graph]. Despite global slowdown uncertainty, Spain is set to keep growing. Hi Robustbear, Men mainly purchase electronics, while women buy clothes. Not surprisingly, these are the biggest ecommerce countries in Europe. French shoppers don’t like to shop on foreign websites. … There are around 50 countries in Europe, which equals a big and diverse ecommerce buyer base. New, Everything you need to know about the industry development, Find studies from all around the internet. Ireland 81% 4. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: Any countries that are not listed above, tracking stops once the package is handed over to the international carrier. Add ecommerce optimized translation, size conversion, currency conversion, localized marketing, local payment methods, and shipping optimization to level the playing field with local sellers. Epiphany/Day of Three Kings (January 6, 2019), Black Friday / Cyber Monday (November 28, 2019). Then you can access your favorite statistics via the star in the header. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Profit from additional features with an Employee Account. Check out canvas selling guide to get started. Profit from additional features by authenticating your Admin account. In Romania, … Many UK consumers prefer products from the US and other European countries. All European countries in the top 15 climbed in the ranking, with Belgium, which jumps 15 places, seeing the biggest increase in … Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. European E-commerce Showing 13% Growth. “Online retailers still find Brazil to be a growing e-commerce market that is impossible to ignore,” the A.T. Kearney report states. I know that setting up a shop, especially metrics can be incredibly time-consuming, however, we do not have a way to provide prices in Euros yet. Other countries with high … Cross-border purchases are growing because of lower prices and products that are not available within the country. Only 8.4% of adults have never used the internet in 2018. We ship worldwide aside from Cuba, Falkland Islands, Iran, North Korea, Somalia, Sudan, and Republic of the Union of Myanmar. "Online shopping market size in 25 countries in Europe in 2019." Italians love to buy from abroad. Directly accessible data for 170 industries from 50 countries That makes the UK a great market to tap into, especially when the majority of consumers speak English, so there is no language barrier. ", RetailX, Online shopping market size in 25 countries in Europe in 2019 Statista, https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/ (last visited December 12, 2020), Online shopping market size in 25 countries in Europe in 2019, Market size of B2C e-commerce in Europe 2019, by country, Market size of B2C mobile commerce in Italy 2015-2019, Growth rate of B2C mobile commerce in Italy 2016-2019, Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019, Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product, Share of consumers who prefer mobile purchases in Italy in 2019, Reason why consumers prefer mobile purchases in Italy 2019, Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group, Distribution of online cross-border purchases in Italy 2018, by device, Distribution of e-commerce purchases in Italy 2019, by device, E-commerce purchases CAGR in Italy 2014-2018, by device, Incidence of mobile devices on total online purchases in Italy 2013- 2018, Distribution of Black Friday sales in Italy 2017-2019, by device, Distribution of online shoppers during Black Friday in Italy 2018, by device, Distribution of online shoppers during Cyber Monday 2018, by device, New digital payments value in Italy 2019, by type, Growth rate of new digital payments value in Italy 2019, by type, Preferred methods of payment for online purchases in Italy 2019-2020, Number of domains of leading online payment processing technologies in Italy 2020, Market size of e-commerce in Belgium 2015-2019, E-commerce market size in the Philippines 2015, 2019, Market size of e-commerce in the Netherlands 2005-2019, Products with highest share of online spending in Belgium 2019, Market size of e-commerce in Luxembourg 2012-2019, B2C online retail market size in Japan 2010-2019, Penetration rate of online shopping in China 2009-2020, Online shopping market gross merchandise volume in China 2013-2022, Cross-border online retail market size in Japan FY 2016-2019, Ecuador: most popular online shopping channels 2020, B2B online retail market size in Japan 2010-2019, B2C e-commerce revenue in Vietnam 2012-2018, Cross-border e-commerce retail imports market size in China 2016-2022, Cyber Monday: U.S. desktop online spending 2005-2019, Market size of online flower market in China 2016-2020, E-commerce market size MENA 2017, by selected country, E-commerce market size MENA region 2014-2017, E-commerce market size GCC countries 2014-2017, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, online shopper penetration within different European countries, a noticeable user increase in the wake of the coronavirus pandemic. Germans tend to avoid any kind of debt, cash continues to be preferred payment method. This picture changes, however, when looking at the share of e … Allegro. Experts estimate that by 2022 the European market volume will be worth as much as $481 million. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The e-commerce sales are pretty low in comparison to other countries. The United States being the number one e-commerce market is largely due to the ease of doing business in America. For these countries we do not receive additional tracking updates, therefore we are not liable once they have been given to the international carrier. USA 82.72 million The region of Western Europe has also the highest share of online shoppers (83%). The Ease of Doing Business in a country also plays an important role in attracting and retaining ecommerce businesses. Polish consumers consider online shopping as uncomplicated, comfortable, time efficient, and cheaper. Norwegians make the most cross-border purchases among northern regions. About 22 percent of consumers purchased a product after seeing it on social media. With robust internet infrastructure, social media is one of the most important drivers of buying behavior. facts. product descriptions, information about shipping terms, and clear presentation of home page, free delivery, free return, and no hidden fees, [Guide] Selling Custom POD Holiday Ornaments, 2020 Holiday Resources: Order Deadline Suggestions & Production Times, 25 of the Best Shopify Apps for Ecommerce, How COVID-19 is Accelerating Ecommerce Trends, Turin (Piedmont): from 6 July to 31 August 2019, Florence (Tuscany): from 6 July to 15 March, Genoa (Liguria): from 6 July to 3 September 2019, Bologna (Emilia Romagna): from 6 July to 4 September 2019, Venice (Veneto): from 6 July to 31 August, Naples (Campania): 6 July to 30 August 201. I’m a french seller, selling mainly in Europe and when i asked to your customer service about this, they reply i have to manage this on my own, what a great support ! The logistics infrastructure is great and there is a high demand for cross-border retailers. In Switzerland, the United Kingdom and Denmark it’s over 85 percent, while in countries such as Romania and Ukraine, less than 26 percent shopped online last year. Thank you! (July 2, 2019). Ecommerce continues to evolve rapidly in Western Europe, as shoppers and retailers become more sophisticated. In order to capitalize on French market, one must use more established sellers such – Amazon. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Impact of coronavirus (COVID-19) on e-commerce in Italy 2020, Share of mobile shoppers in Western Europe 2018, Device distribution for B2C e-commerce in Italy 2014-2018, Market size of B2C e-commerce in Italy 2016-2020. service for entrepreneurs & individuals! Your email address will not be published. Please authenticate by going to "My account" → "Administration". That means they are more likely to wait longer for the package to arrive. ecommerce sales, including purchases made on desktop/laptop computers, tablets and mobile phones. Western Europe is still the most developed ecommerce market in Europe and has the highest share of online shoppers. Add verified payment methods (Visa, PayPal). United States is #1 . When you are ready to launch to the other side of the pond we got you covered. UK shoppers make 87 percent of their retail purchases online. Spain has a large population of Internet users (82.20%) and 66.80% of the population are smartphone users. Please do not hesitate to contact me. Their average online order value is almost 38 euros ($42.80). Time for some facts and figures on marketplaces that dominate the European ecommerce landscape. The leader in online shopping is the United Kingdom with 86% of the population with internet access making online purchases, followed by Sweden (84%), … Please create an employee account to be able to mark statistics as favorites. This statistic is not included in your account. The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce though 53% of the population is internet friendly. Let’s get started! The strongest motivation factors for shopping are cheaper delivery costs and affordable prices. Accessed December 12, 2020. https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/, RetailX. Required fields are marked *. The ideal entry-level account for individual users. Include prices in Czech Crowns. The UK has one of the most robust internet infrastructures with a 95% penetration rate. Then you will be able to mark statistics as favourites and use personal statistics alerts. The French marketplace is the 3rd largest ecommerce market in the EU. Executive Summary. Where will you take your business next? Popular eCommerce categories include fashion, sporting goods, travel, and household items. With Russia’s large population this number is poised to grow and is expected to more than … The top European ecommerce markets (the UK, Germany and France) are already good sources of extra buyers for international online sellers. Over eight in ten internet users in the United Kingdom (91 %), Denmark (86 %), Germany, the Netherlands and Sweden (84 % each) had bought or ordered goods or services over the internet in the 12 months prior to the survey (Figure 2). Customers also prefer free delivery, free return, and no hidden fees. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: For now, let’s dive on in and take a look at the top European ecommerce players. Use local marketing and SEO to drive traffic to your website. In, RetailX. RetailX. July 2, 2019. China, the largest ecommerce market in the world, fueled 83% of total sales. Main trends identified in Ecommerce Europe’s European B2C Ecommerce Country Report 2017 show that the proportion of website-owning companies is growing – from 67% of retail companies in 2010 to 77% in 2016. Register in seconds and access exclusive features. The above countries have the lowest share of online shoppers. Danes have high expectations for quick delivery due to the size of the country. Furthermore, digital buyers in Germany are more likely to pick up ecommerce orders from lockers in train stations or other public places in comparison with other European countries that prefer at-home delivery. Denmark has the highest percentage of consumers who bought clothes and shoes online from abroad in all Nordic countries. Do your target market research, in Germany, you can find slight differences between shoppers from Western and Eastern Germany due to WWII, however, the differences are slowly diminishing. Gourmet food and high-end fashion, travel, and tourism continue to rule the economy. With that said, Norwegians have low expectations for fast deliveries. India’s retail sales grew 11.8%, which fell short of previous expectations. The UK is one the biggest eCommerce markets with a promising growth rate of 17% every year. In the UK, 25-34-year-olds are the most active online shoppers. In Europe, the ecommerce market revenue is worth $363 million, with an expected annual growth of 7.3%. Portugal 86% 2. You need at least a Single Account to use this feature. Over 90% of the population speaks Italian, add a multi-language option to your store. Clothing and home decor are one of the top-selling online categories in France. Europe: $346.5 billion; Australia: $18.6 billion; Africa and the Middle East: $18.6 billion; South America: $17.7 billion; Looking at those same figures along country lines reveals the 10 largest ecommerce markets in the world currently are: Of course, what truly matters isn’t where we are but where we’re going. Some global Internet marketplaces are active with localized sites but most major U.S. firms are still absent from the market. Although Danish consumers enjoy cross border purchases trust in foreign products decreases with the increase of the distance. The world is your oyster, how will you explore it next. The 5th largest e-commerce economy ($72B) in the world. Payments up front are quite uncommon, Germans prefer to pay afterward. Europe. That makes Spain a country with the perfect conditions to take advantage of mcommerce. As a Premium user you get access to the detailed source references and background information about this statistic. Strong sales in Western and Central Europe plus promising growth in Eastern and Southern Europe. As said, the European business-to-consumer ecommerce turnover is forecasted to hit 621 billion euros this year. Germany. Like any other country mentioned, the ecommerce business in the Czech Republic is booming. In Germany, e-commerce sales will grow 11% to reach US$65bn in 2017, while sales in France will rise by 9% to US$42bn. Yet, despite this widespread Internet access, eCommerce sales make up barely more than 2% of the total retail sales. Spanish consumers are less loyal to one brand, we are seeing an increase in brand variety. Mobile commerce will drive this growth, accounting for 37% of e-commerce sales in Germany and 27% in France. Ecommerce Statistics. Western Europe owns three of the top six ecommerce markets, led by the UK ($141.93 billion), Germany ($81.85 billion) and France ($69.43 billion), but as more mature markets, each is growing at year-over-year rates well below the global ecommerce growth rate. This is the highest growth number in all of Europe. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. Let’s get started! Switzerland 80% Top 5 countries by number of cross-border online shoppers 1. To start, going global doesn’t necessarily require a … The only non-European countries on the top 10 list are Singapore (third) and Australia (10th). Established in Poland, it’s one of the biggest marketplaces in Central and Eastern … New, Figures and insights about the advertising and media world, Industry Outlook E-commerce spending per capita in Europe 2016-2019, by country E-commerce usage rate in the European Union 2009-2019, by country Online share of retail trade in selected countries … Save my name, email, and website in this browser for the next time I comment. The projections run through 2019 and include breakouts by region and country. However, only 18% sell through their websites. Use abandoned card recovery email, wishlist function, and other email updates to enhance buying behavior. Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020 (12.7% increase compared to last year). You can only download this statistic as a Premium user. Thank you for reaching out. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. According to Criteo’s Global Commerce Review, more than half of online retail sales happen through mobile. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Ecommerce Europe welcomes National Associations that are involved on a non-for-profit basis with the promotion of the interests of e-commerce/online distance selling (to consumers) and that are based in a Member State of the European Union, an EFTA country or in a country … Sales:$17.47 billion Increase:16.0% Top online retailer:ulmart.ru eCommerce sales as % of total retail sales:2.2% Russia is the number one country in Europe in terms of Internet users with 59% of the adult population having Internet access as of the beginning of 2014, according toecommercenews.eu. New and emerging markets have less competition and, therefore, Poland is a great market to tap into when are starting. Are you interested in testing our corporate solutions? Your email address will not be published. Thanks for such an article but honestly, you should also start by providing prices in EUROS and add METRICS into you size tables. Learn more about how Statista can support your business. You only have access to basic statistics. shipping, & custom fulfillment Corporate solution including all features. Our merchandise is ready to be shipped within 2-3 after the purchase. Even though Brazil slipped to 21 st place on the index, the country grew about 18% year-over-year and e-commerce sales were a strong $13 billion in 2014. % of overall online spend for cross-border eCommerce 100 PORTUGAL LATVIA IRELAND CROATIA SWITZERLAND Top 5 countries for cross-border eCommerce by % of overall online spend 1. 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