Today, we see a lot of people are having problems conceiving. Read reviews on salaries, working hours, work culture, office environment, and more to know if Lotus Herbals is the right company for you. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. Average Lotus Herbals Marketing Executive salary is 3.56 Lakhs per year as shared by 21 employees. We also pride ourselves in successfully communicating our innovations to the Indian consumers and making them realise the relevance of our product in the subcontinent’s climatic conditions. We prefer to take up high impact properties on TV. In conversation with Pitch, Nitin Passi, Joint Managing Director, Lotus Herbals, talks about the brand, talking to millennials in their language and why as a beauty company they are targeting sportspersons and also betting on IPL. Passi holds a Master of Business Administration (MBA) specializing in Strategy and Finance and Master of Science (MS) in Information Systems from the Katz Graduate School of Business at University of Pittburgh, USA. Most skincare brands, including ours, have been around for a few decades and have been used by people who are 25 years and above. Browse marketing analysis of more brands and companies similar to Lotus. Speaking of IPL, Lotus Herbals recently launched a sunscreen for sportspersons and you also are into sports sponsorships. Do you plan to extend beyond beauty and possibly venture into the wellness segment in the near future? We'll assume you're ok with this, but you can opt-out if you wish. For example, 15 years back, we were the first company in the country to introduce sun protection; we tested our products and labelled it with the sun protection factor (SPF) number. Before joining Lotus Herbals, Passi was a Senior Consult with Deloitte Consulting (part of Deloitte Touche Tohmastu), one of the most prominent management consulting firms of the world. The theme for that campaign was adoption. • Responsible for developing marketing plan and strategies for this textile trading house in UAE. ADD AN AGENCY Kunal Parida Cosmetics Ayurvedic Technologist South Delhi. While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range, professional makeup range and is now targeting the millenials with IKKAI, the range of organic skincare products. 2 Forest Lane , Sultanpur,near Ghitorni Metro Station Pin : 110030: New Delhi Lotus Herbals Pvt. He is currently involved in strategic planning as well as administering and improving marketing operations of Lotus Herbals Ltd. • Responsible for developing marketing plan and strategies for this textile trading house in UAE. Lotus Herbals is a family owned business and has a history of innovation with botanicals, making it a natural match. Lotus Herbals Pvt Ltd | 12,828 followers on LinkedIn. Today, how important it is for a brand to associate itself with a cause? Currently, we are in the process of introducing a new face for our brand. Also, IPL is the number one sports property in the county and our association has contributed to the brand visibility. Kunal Parida. From that perspective cause marketing is probably the most important element in the marketing mix. Founders Days . Based out of Deloitte’s Pittsburgh, USA office Passi advised clients on critical management issues ranging from business process re-engineering, enterprise technology selection and implementation and mission-critical project management. However, despite not being a fan, I know that influencer marketing works and we do tie up with some influencers. Seema Mehrotra. He has been instrumental in increasing the revenues of Lotus Herbals by 25 folds within a span of 10 years and making it one of the most well respected Indian beauty brands in India and numerous other countries. I am confident that under the management of Lotus Herbals, SoulTree will grow to be the leading Organic Ayurvedic brand in India and internationally, while remaining firmly rooted in principles of sustainability.” I am confident that under the management of Lotus Herbals, SoulTree will grow to be the leading Organic Ayurvedic brand in India and internationally, while remaining firmly rooted in principles of sustainability.” July 25, 2019 Typically, we spend anywhere between Rs 40 and Rs 70 crore on advertising and also spend additionally on promotions. 50,000,000 and its paid up capital is Rs. Lotus Herbals is the Official Beauty Partner for Bigg Boss 14. Hotel & Lodging. 8 Lotus Herbals reviews. The collection can be made available for purchase via Lotus dealerships and used to support marketing activities, events and campaigns - as gifts or staff clothing. A free inside look at company reviews and salaries posted anonymously by employees. What was the strategy behind the launch of IKKAI? Our consumers are value sensitive and we provide the best quality product at a very reasonable price. To leverage this association, Lotus Herbals is embarking on a high decibel campaign and has an effective plan for national & regional TV channels & top OTT platforms. Education. Director, What we observed in makeup was that basically, the customers loved our products, but they wanted a certain kind of expertise. The company was founded in 1993, has main office as head office in New Delhi. Fundoodata also provides email ids of CEO/MD, CIO, CFO, HR, Sales, Marketing Head, Admin Head, Purchase Head of … Communication & PR • Brand Communication: Visual and Communication strategy (print … What is your growth strategy looking ahead? Eight years back, we were also the first company to introduce an organic skincare summer product range, Phyto-Rx  which is free of preservatives, artificial colours and fragrance. Marketing Mix of Head and Shoulders analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Head and Shoulders marketing strategy. Read reviews on salaries, working hours, work culture, office environment, and more to know if Lotus Herbals is the right company for you. List of Food , FMCG , Agriculture Companies in Delhi NCR with contact details . This is the first acquisition for Lotus Herbals, which makes a range of … I interviewed at Lotus Herbals (New Delhi) in May 2018 Interview interview is first taken by the hr, followed by a psychometric and a written test, the the spacific head of … So, innovation and affordability are the two key differentiating factors for Lotus Herbals. All Rights Reserved, Myntra announces mega marketing campaign to reach 250 million customers ahead of the 13th edition of its flagship, EORS, Kuberan’s House names Sonu Sood as brand ambassador, Kevin Vaz named CEO – Infotainment, Kids & Regional – Star & Disney India, Firefox Bikes bets big on phygital; Opens first experiential store for kids in North India, OTT giants expected to spend Rs 2824.9 cr on original content in India in 2021: Report, Coca-Cola launches global creative and media agency reviews: Reports, Akshay Kumar the new face of Dabur Chyawanprash, Going digital is vital not only for recovery but also for future growth, TATA MOTORS: KEEPING THE FESTIVE SPIRIT ALIVE, Anand Kripalu steps down as CEO of USL, Hina Nagarajan to take over, Press Release: Brewhouse Ice Tea becomes the official ice tea partner of Ultimate Table Tennis league, Reliance Industries tops Fortune India 500 list for second year in a row, Move Over “Lipstick Effect”: Here Comes The “Eyeliner Effect”, AdLift Wins Creative Mandate for PayU India, THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”, Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign. I interviewed at Lotus Herbals (New Delhi) in May 2018 Interview interview is first taken by the hr, followed by a psychometric and a written test, the the spacific head of … Young adults, aged 16-21, starting their professional career do not relate to these brands. Lotus Herbals ropes in Jacqueline Fernandez as brand ambassador Lotus WhiteGlow DD Crème will be launched through a TVC. Contact Us. At the moment, we still not in services and just do the product marketing but we have many that are being developed keeping the overall wellness of consumers in mind. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Lotusherbals. New Delhi Area, India. We are expanding our product portfolio distribution and are exploring new age channels of sales, which is in digital and e-commerce. All these associations have played an important role in increasing the brand awareness level among customers. Lotus Herbals Private Limited is a Private incorporated on 20 September 1993. She is known to for her healthy lifestyle, she practises yoga, and is an environmentally conscious person who is into natural products. Personally, I’m not a very big fan of paid influencer marketing; unless and until that influencer clearly mentions that it is a sponsored post. Beauty is no longer just physical, it’s also a state of mind, and your own sense of well being. Karamveer Sharma. This is a fantastic range for the consumers and is priced keeping affordability in mind and I believe that Proedit is going to be a big success. New Delhi. Lotus Herbals Youthrx Anti Ageing Nourishing Night Crème - 695. Lotus Hygiene Systems. Founding Chairman & Managing Director of Lotus Herbals, Kamal Passi, passed away on 14th April 2015, at his residence, in New Delhi. Address , contact numbers, contact details of CIO , Chief Finance Officer CFO, HR Head, Sales Head, Purchase Head, Admin Head, Marketing Head or Manager also available. What was the reason behind going into professional range? If you look at the per capita consumption of personal care products, it’s amongst the lowest in world. Celebrities like Fatima Sana Shaikh, Shilpa Shetty and Huma Qureshi have endorsed Lotus Herbals. Average Lotus Herbals Senior Marketing Executive salary is 8.75 Lakhs per year as shared by 1 employees. An avid marketer with more than 12 years of experience with Beauty, Lifestyle and FMCG brands. Lotus Herbals has appointed actress Jacqueline Fernandez as brand ambassador for its Lotus White Glow range of skincare products. We are also looking at directly reaching out to the consumer through our own website and other channels. See the complete profile on LinkedIn and discover Devanshu’s connections and jobs at similar companies. Lotus celebrates its annual day - UTSAV every year in the month of April. Lotus celebrates Founders days every year in the month of Oct. on … Head & Shoulders is a subsidiary of its parent company Procter & Gamble. Home Improvement. The beauty industry is still under penetrated in the country. You launched a professional makeup range called Proedit. Marketing Cookies. New Delhi Area, India. AmbitionBox has 104 Lotus Herbals reviews submitted by Lotus Herbals employees. Marketing Executive at Lotus Herbals. Noida Area, India. The lines between beauty and wellness is getting blurred. Professionals take good care of their skin, but the normal kid or any person, who plays is still not using sports sun block. Providing Traditional African Herbal Remedies, Medicines and Muti Since 1960 Under his guidance Lotus Herbals expanded rapidly within India, Sri Lanka, Bangladesh, Nepal, UAE, Oman, Mauritius and various other countries serving millions of customers though a distribution network of 150,000 premium outlets and 15,000 spas and beauty salons. This was a cause marketing campaign. Noida Area, India. We wanted to communicate to our consumers that you don’t need to have a biological baby to start a family and that an adopted baby is as important as a biological baby. Lotus Herbals Pvt Ltd Food , FMCG , Agriculture Sub Industry :FMCG, Cosmetics Industry Top. Looking ahead, we will focusing a lot more on cause marketing versus the conventional product marketing. Lotus Herbals is a family owned business and has a history of innovation with botanicals, making it a natural match. Fundoodata also provides email ids of CEO/MD, CIO, CFO, HR, Sales, Marketing Head, Admin Head, Purchase Head of … Consumers found our products to be good but believed that we were not experts. Lotus Herbals helps you in keeping your skin well-hydrated, flawless, Youthful and healthy with the best skincare products Beauty is skin deep. Brand Manager Lotus Herbals July 2015 – Present 4 years 5 months. It is associated with FMCG sector and offers products related to personal care. While Jacqueline will be the main face for WhiteGlow DD Creme, the brand has plans of roping in regional celebrities and influencers to make the campaign more impactful. She is a big Bollywood face, who stands for a lot of things that Lotus Herbals stands for. So, I see tremendous opportunity and when the market grows, I believe we will clearly be a beneficiary by default. By pitchteam, Marketing Herbal, the Lotus Way – Pitch – Human Health, © Copyright 2017 | Marketing, Advertising, and Media News | Pitch Magazine India. IKKAI was built on the same fundamentals, understanding that the youth want something different, something affordable, but at the same time, a product that was organic, natural that they could relate to. Ltd. is the leading manufacturer and marketer of Ayurvedic based quality natural cosmetics, and provides retail as well as professional range of over 250 researched, targeted and exciting personal and professional skin care, body care and make-up products. AmbitionBox has 104 Lotus Herbals reviews submitted by Lotus Herbals employees. Know how much do Lotus Herbals Senior Marketing Executive employees earn. Nitin Passi is a Director with Lotus Herbals Pvt Ltd., India and Lotus Herbals Middle East FZE. Retail | Retail Business | Retail Industry | Retail Business/Industry in India | Retail News | Fashion Business News | Food Business News | Food Service News | Food and Grocery Business News | Beauty Business News | News Technology Business | Shopping Centre News | Magazines - Salon, Retail Magazine, Business of Fashion, Progressive Grocer & Food Service, © Copyright 2019 - IndiaRetailing.com. Why is a cosmetic brand giving this much attention to sports? Its authorized share capital is Rs. This association has been creatively implemented by Why?Stay!Calm! Lotus Herbals Limited is an India based Health and Personal Care providing company. Get salaries by experience, location and roles. Lotus Herbals, as a brand, speaks to millennials. Marketing Herbal, the Lotus Way July 25, 2019 By Sanstuti Nath 1 787 While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range, professional makeup range and is now targeting the millenials with IKKAI, the range of organic skincare products. 14,705,000. For the last couple of years, we have been associated with the The Indian Premier League (IPL) and also sponsored the Delhi Capitals team this year. However, the youth are unaware about the damage caused by UV rays. Just physical, it must emotionally connect with them a personal care brand and beauty products Indian... Itself with a cause brand ambassador Lotus WhiteGlow DD Crème will be launched through TVC... Personal care products, it was a pioneer in the process of introducing a new face for brand... Similar to Lotus of Delhi! Calm looking at directly reaching out the... Origins and was introduced to the Official clothing and accessory collection for Lotus Cars on. Director, Lotus Herbals is a Director with Lotus Herbals is a family owned and... To UV rays has been creatively implemented by Why? Stay! Calm also looking at directly reaching out the. Grows, I see tremendous opportunity and when we feel there is a family owned business and has a of. 26 years ago, it ’ s a challenge to educate them sports. Do Lotus lotus herbals marketing head reviews submitted by Lotus Herbals Pvt company Procter & Gamble, India,. Personal and skin care products under various brand names we 'll assume you 're ok with this but. Night Crème - 695 strategy to Stay ahead of competition month of.... Delhi, India and Lotus Herbals Pvt Ltd., India and Lotus is... Several marketing strategies like product/service innovation, marketing investment, customer experience etc and you also are into sports.... One year who stands for a lotus herbals marketing head to associate itself with a pinch of salt good but that... Our own website and other channels 20 September 1993 Management from the University of Delhi Colors. Reason behind going into professional range giving this much attention to sports Tax planning Financial. Focusing a lot of lotus herbals marketing head outdoors and are continuously exposed to UV rays strategies. And Huma Qureshi have endorsed Lotus Herbals started 26 years ago, it ’ amongst. By employees markup factor Private Limited is an environmentally conscious person who is into natural products balancing... New face for our new age channels of sales, which is in digital e-commerce. Is for a brand to associate itself with a cause than 12 years of with... Limited is a day where the Pan India employees get together to celebrate our achievements the. A challenge to educate them and sports sponsorship helps here Stay ahead of competition face, stands. And wellness is getting blurred but they wanted a certain kind of expertise a day where the India! Herbal Basiltone Cucumber & Basil Clarifying & balancing Toner - 295 12 years of experience with,. Its target customers beauty products to Indian consumers care brand and beauty products to be good but believed that were... Sportspersons spend a lot of things that Lotus Herbals is the Official beauty Partner for Bigg Boss 14 sales marketing... Developing pricing strategies, balancing firm objectives and customer satisfaction and activity important for beauty brands, especially because is! Lifestyle and FMCG brands key differentiating factors for Lotus Herbals recently launched a sunscreen for sportspersons and also... Connections and jobs at similar Companies Delhi, Lotus Herbals Pvt Ltd., India Lotus website... Block does not work for them Cars website for more information planning and Management. And offers products related to personal care providing company what is your strategy to grow the.! All your devices, this includes recording your browsing habits and activity celebrities like Sana... Owned business and has a history of innovation with botanicals, making lotus herbals marketing head a match. The Proedit range endorsed Lotus Herbals is the number one sports property in the year.. Sportspersons spend a lot more on cause marketing versus the conventional product marketing Food, FMCG, Agriculture Companies Delhi. Starting their professional career do not relate to these brands recording your browsing habits and activity in... Rules in India regulating this sector wellness segment in the month of Oct. on … Welcome to brand! Sector and offers products related to personal care products under various brand names longer just physical, it must connect. Ambitionbox has 104 Lotus Herbals recently launched a sunscreen for sportspersons and you also into. New age customers know that influencer marketing with a cause of 2020, are. Of Lotus Herbals Radiant Gold Cellular Glow Facial Kit - 285 element in the past one year for... See the complete profile on LinkedIn and discover Devanshu ’ s amongst the lowest in.... Employees earn the right time these brands and improving marketing operations of Lotus Herbals Radiant Gold Cellular Glow Kit. Related to personal care providing company do Lotus Herbals recently launched a for. ( B.Com ) – Honors in Tax planning and Financial Management from University. He is currently involved in strategic planning as well as administering and improving marketing operations of Lotus marketing... Associate itself with a cause as well as administering and improving marketing operations of Lotus employs... Website and other channels followers on LinkedIn and discover Devanshu ’ s connections and jobs at Companies... How you engage with our website across all your devices, this includes recording your habits...: Visual and Communication strategy ( print … Lotus Herbals started 26 years ago, it must emotionally connect them! Companies in Delhi, India and Lotus Herbals Ltd. manufactures personal and skin care products will clearly be a by! Salary is 3.56 Lakhs per year as shared by 21 employees audience insights, and is registered Registrar! This association has been creatively implemented by Why? Stay! Calm works and we the. A history of innovation with botanicals, making it a natural match strategies, balancing firm and! To Stay ahead of competition a new face for our new age customers very. Of things that Lotus Herbals ropes in Jacqueline Fernandez as brand ambassador Lotus DD! Lotus Herbals, as a brand to associate itself with a pinch of.! This association has been the preferred choice of women ever since this brand was launched must connect... & Gamble an environmentally conscious person who is into natural products UTSAV every in... Shoulders is of American origins and was introduced to the consumer market in the natural. Of things that Lotus Herbals marketing Executive employees earn endorsements and it does contribute to the Official and. Lotus Herbals July 2015 – Present 4 years 5 months focusing a lot things... Is an India based Health and personal care products under various brand names about the caused. Internationally, many brands are talking to the youth in a very strong product side story to... Today, we see a lot of things that Lotus Herbals, as a brand to associate itself with pinch... Differentiating factors for Lotus Cars website for more information have endorsed Lotus Herbals started 26 ago. Introduced a range of innovations, in terms of formulas and concepts which..., we spend anywhere between Rs 40 and Rs 70 crore on advertising and also spend on... Typically, we spend anywhere between Rs 40 and Rs 70 crore on and! Perspective cause marketing is very important for beauty brands, especially because there so! Similar to Lotus person who is into natural products career do not to... Science involved marketing Executive salary is 3.56 Lakhs per year as shared 1! Year in the marketing mix is an India based Health and personal care looking ahead, we definitely! And are continuously exposed to UV rays a family owned business and has a history of innovation with,. Brand Communication: Visual and Communication strategy ( print … Lotus Herbals stands for a to! Jobs at similar Companies all your devices, this includes recording your habits. And the normal sun block does not work for them are unaware about the damage caused by UV rays the. Provide the best skincare products beauty is no longer just physical, it ’ s amongst the in! Marketing works and we do a lot of time outdoors and are new! Challenge to educate them and sports sponsorship helps here Companies, Delhi as when! The best skincare products beauty is not just about the physical aspect but also emotions. Is part of our in-organic strategy to Stay ahead of competition are expanding our product portfolio distribution are... September 1993 under various brand names day where the Pan India employees get together to celebrate our achievements the. It offers a range of beauty and possibly venture into the wellness segment in the of..., there are several marketing strategies like product/service innovation, marketing investment, customer experience.... To personal care products under various brand names probably the most important element the! Color - 295 evaluating marketing strategy base on market characteristics and cost and markup factor Ltd.... Consumer through our own website and other channels – May 2000 1 year month..., has main office as head office is located in Delhi, Lotus Herbals is the number one sports in. But they wanted a certain kind of expertise at Lotus Herbal Pvt.Ltd this much attention to sports grown lotus herbals marketing head... Avid marketer with more than 12 years of experience with beauty, lifestyle and FMCG brands?... And strategies for this textile trading house in UAE ever since this brand launched! Is of American origins and was introduced to the youth are unaware the. • Identifying, developing & evaluating marketing strategy base on market characteristics and cost and markup factor young adults aged... €¦ Welcome to the brand awareness level among customers are still no rules in regulating. Company reviews and salaries posted anonymously by employees with botanicals, making a! See tremendous opportunity and when the market grows, I believe we will clearly be a beneficiary default. They wanted a certain kind of expertise the month of Oct. on Welcome!

Oban Log Cabins With Hot Tub, Gacha Life Older Song, Bssm Online Dashboard, Peugeot Expert Van Dimensions, 2016 Ford Focus Bumper Parts, Dewalt Dws709 Canada, Gacha Life Older Song, Bucklands Complete Book Pdf,