One disadvantage of using newspapers as an advertising medium is (Points : 2) an inability to cover local markets. O It has a poor pass-along readership. 5 Few Households With Telephones Have Them. Another disadvantage is you are truly limited to readership lists and dependant on the magazines … These two aspects help marketers decide among ATL, BTL, & TTL advertising strategies. Most advertisements are often placed by an advertising agency on behalf of a company. Effectiveness. a) a magazine ad has a long life b) it takes a long time to place the ad c) its high costs d) it reaches extremely large audiences e) all of the above statements are reasons to use magazines as an advertising medium 112. Flashy magazines with vibrant photographs will always be popular among consumers and they’re very effective at grabbing readers’ attention. Advertising is the action of calling public attention to something through paid announcements by an identified sponsor.The choice of advertising medium depends on two aspects – The product/service to be advertised. B. pay-per-click search ads on Google are expensive and ineffective. The Ads Are Perishable. We’ll discuss some of the benefits of both newspaper advertising and magazine advertising, and explain how each can be effective. Important disadvantages of advertising are as follows: While on the one hand, advertising is regarded as the life-blood of modern business; on the other hand, some scholars are of the view that money spent on advertising is a waste. ... Then, the key is also in switching from one advertising medium to another, depending on what works well for a certain business period. Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. O It has low credibility and image. ii) The life of a Newspaper is very short. 4. Advertising is a business and its messages are conveyed to the farthest places on Earth. Question: Aiz 8 Saved One Disadvantage Of Using The Yellow Pages As An Advertising Medium Is 1 Multiple Choice 8 00:28:33 The Marketer Cannot Control The Exact Message That Is Published. They Have High Delivery Costs. They Are Difficult To Keep Up To Date. D)the unproven nature of its effectiveness. Advertisers choose the exact size and location of the ad (including section and page), as well as design. The enduring message is a core benefit of print media, according to a January 2014 Association Media and Publishing article.A newspaper or magazine article may sit on a table or in a rack at a home or business, allowing for repeated exposures moving forward.Brochures, flyers and other collateral pieces often are reviewed multiple times and shared with other potential buyers. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. A. trade newspaper A. pass-along readership C. loss of publication prestige B. gatefold marketing; 0 Answers. If you have a low budget, you can have your ad up and running from as little as £1 a day (depending on the objective of your ad), compared to platforms like LinkedIn where advertising costs can average at £5-£6 per day. The content is out of date before you read it. High Price to Consumers: Advertising increases costs of product. Outdoor advertising can often lead to sales. Some of the most creative pieces in advertising are seen outside of the home. Advantages of using transit advertising include the following: Exposure. That is why we call it non-personal. Friends will give magazines to each other to read. newspaper ads have high costs. The average ride on mass transit is 45 minutes, allowing for plenty of exposure time. newspapers have short life span. It is a flexible and mobile method of advertising, especially when print and online ads can be combined together with the newspaper. c.the lack of noise associated with the use of magazines in the … TV is often the first medium we think of for reaching large amounts of people in a short amount of time. It has low geographic selectivity. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. C)the perishable message. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. So although they do share the commonality of being print media, each are distinct in how they are utilized in targeting and engaging consumers. Effective medium if the negatives are considered before finalizing a contract task deal. 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