— Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" DT: What was your response when you realized the tweet had gone viral? Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? DT: You recently spoke in California at Brandweek about the Chicken Sandwich Campaign. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. On Monday, Popeyes responded "y'all good?" Eight days later, the chain was sold out. The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. AB: The hype was organic. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. Popeyes had only about 100,000 Twitter followers before the fight began. Late-night talk-show hosts joked about it. BIRMINGHAM, Ala. (WIAT) — Faces were glued to their phones Monday afternoon after Popeye’s took a slight jab at Chick-Fil-A on Twitter. Like, there’s something going on because this is really hitting right now.”. Popeyes replied “…y ’all good?” and the rest is history. The goth-metal rapper calling out Playboi Carti, 8 Timberland collabs to help you survive the brick weather, How Stalley is continuing the push for blue-collar creatives, We hate the cold too! Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). After "y'all good?" Really, just two words. Eight days later, the chain was sold out. With social media being as powerful as it is now, the positioning that people and brands take (can) help sell our product. And then it introduced the product in August of last year to little fanfare, though tests were successful. Comic artist, musician, and a funky dude. Popeyes quote-tweeted the tweet, adding: "... y'all good?" Just curious about the hype? "Y'all good?" Popeyes' tweet went viral, kicking off a frenzy that led to the chain running out of sandwiches before the end of August. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. And while we thought the feud was finally dying down (i.e. With two words, the social media team at Austin-based advertising agency GSD&M sent the internet into a frenzy about the new Popeyes chicken sandwich. Site design ©2011-2020 Texas Student Media. Popeyes Chicken tries picking a fight with Chick-fil-A then Wendy’s swoops in with the TKO Posted at 9:02 am on August 20, 2019 by Sam J. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A’s 1,026,039, according to data from Thinknum. https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Email webmaster[at]dailytexanonline.com, Comments about articles or images? "Y'all good?" — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. 1 on their most popular petition site, Queremos, demand is undeniable! Daily Texan: For a time, there seemed to be a chicken sandwich war occurring on social media. Because word travels fast in the digital age (one might even say instant), other countries have taken an interest. It only brought attention to the sandwich. So they don’t necessarily have a strong community behind them who can sway media. "Y'all good?" The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new sandwich that Popeyes had begun offering. And then it introduced the product in August of last year to little fanfare, though tests were successful. Popeyes spent two years developing its $4 chicken sandwich. On Monday, Popeyes responded "y'all good… Popeyes retweeted the graphic with the caption, “…y’all good?.” ... y’all good? DT: What surprised you about the process? In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Chick-fil-A did not respond to the chirp from the rival poultry purveyor. Canada has just recently tested out the chicken sandwiches in their locations. That tweet spawned a Twitter storm: It has over 323,400 likes and 86,000 retweets. Advertisement In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Questions about the site? Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. Selling 3,582 sandwiches in a single store in one day does not lie. With Brazil voting the sandwich No. Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. Y’all good? At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. Popeyes and Chick-Fil-A start Twitter war over who has the better chicken sandwich Local News. Here's How It's Celebrating. All of life’s problems can be solved by buying. Within days of Popeyes' tweet, every … Popeyes swiftly swooped in after the flub to mock its fast food competitor. tweet at Chick-fil-A on August 19, 2019. Popeyes responded, quote-tweeting Chick-fil-A's tweet and adding, "y'all good?" Tweet. ... y’all good? 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